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Reliving Memories group
Project
Project Type - Pilot Projects, Artistic Initiatives

What's Your Passion? Reliving Memories Short Documentary

Changing social stigma around dementia through social entrepreneurship
Latin America & Caribbean

Overview

People living with dementia (PLWD) suffer from social stigma that can lead to social isolation, loneliness, and lack of cognitive stimulation. As their symptoms are stigmatized, they can lose their identity and meaning in life. Brazil is expecting large increases in the aging population, particularly PLWD. Carlos Chechetti founded the social program, Reliving Memories, a pioneer intervention that leverages individual passions such as sports, music, cinema, or literature to target personalized cognitive stimulation and socialization for PLWD at the Hospital das Clínicas of the University of São Paulo. Reliving Memories supported more than one thousand online attendances during the pandemic in Brazil. Over the past three years, Carlos ChechettI has been working with Tear Filmes, SantiPoze Produções, FCMello Produções, YUME Produções, and Maudonnet Photography, creating social impact documentaries, working as a script writer, assistant director, and producer. These companies have great experience creating documentaries in the field of advancing for social change.

Project Details

I aim to demonstrate through film what people living with dementia experience in their daily lives and how families can use our personalized passions methodology to provide customized positive experiences for their loved ones. This project will create a documentary of Reliving Memories characterizing the power of personalized cognitive stimulation programs. We will develop a short professional documentary leveraging resources our production companies partners, the Reliving Memories experience, my knowledge of cinematography, and the expertise of my mentors,  Dr. Leonel Takadal; Professor Dr. Sonia Brucki; Professor Dr. Ricardo Nitrini. This film will allow people to understand what families and PLWD experience when they face social isolation, loneliness, and lack of positive emotional moments, enhanced by the narrative of social stigma. With the COVID-19 pandemic as a scenario, we will tell the story of two participants of our Reliving Memories program in our online meetings and show not only the challenges but also how families can provide positive emotional moments. Through our rich distribution networks, we aim to have a substantial impact on advocacy.